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NASCAR’s Carolina Hot Spots: Roush-Fenway Racing Museum

March 11, 2010

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Tucked away less than a mile from Earnhardt-Ganassi Racing is the team David Ragan, Greg Biffle, Matt Kenseth, and the now notorious Carl Edwards call home. Located about a mile (as the crow flies) from Hendrick and a hop, skip, and jump from Stewart-Haas, Roush-Fenway in Concord, North Carolina is one of the sleekest, slickest museums in town.


What’s striking about this museum is it’s overall presentation. Almost mimicking a race track, all of the cars and displays are placed along a circular concourse, a reflective floor, and tall, surrounding windows. Engines, springs, various car parts, and trophies are all on display. Camping World Trucks, Nationwide and Sprint Cup cars are laid out amongst interactive displays. Jamie McMurray’s July 7, 2007 Daytona winning vehicle is here, kept in the same condition as it was coming off of the track. It’s a nifty display, however the most eye catching car in the entire museum rests…sort of…right next to it. Todd Kleuver’s Daytona barrel rolling Ford Taurus, a beast of a wreck, sits slanted from the floor to the window, looking as though it’s still in flight. This car will catch your eye and magnetically pull you the moment it comes into your peripheral view. It appears to be disguised as an advertisement for the Roush constructed chassis, to show that their drivers can survive a wreck as brutal as that one. Still, you’ll pay more attention to the eight film frames that show the wreck in action, wondering how anyone could just walk away. And if the words “holy ****” come flying out of your mouth, don’t worry. They flew out of mine, too. More than once, in various combinations.

Holy ****

Carl Edwards' Display

There is a 100 seat theater located inside the circle, yet it was roped off for a private function both times I visited. They do say that it shows various moments in Roush-Fenway history. Look for this page to be updated once I get to see what it is that they show.

Given it’s proximity to Hendrick, Earnhardt-Ganassi, and Stewart Haas, it’s a short trip, very easy to get to. It’s fast, sharp looking museum. Like many of these museums this one won’t take up too much of your time. Unless you hang around the wreck. I could look at that thing forever.

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